www.moneyontoast.com, the financial supersite that sells and advises on a full range of financial products directly online, launched on Thursday 10th May 2012.
Charlie Nicholls, managing partner at Money on Toast says:
“Money on Toast provides a safe, secure online solution where you can buy and trade investment, pension, mortgage and protection products from the whole of the financial marketplace, directly from your computer or smartphone. Customers can sign up for a free account from which a specially programmed intelligent advice service will advise them on which product is most appropriate for them.
Money on Toast also quickly and securely consolidates all of your financial information for you in your personal “Toast Rack.” You can login to get a policy valuation, or pick up documents anytime you want.
Our aim is to shake up the financial services industry by providing a fresh and unique approach. For too long the industry has been elitist, old-fashioned and afraid of innovation. Our free online intelligent advice service means financial advice is available to everyone, not just the wealthy. We want to give our customers the chance to take care of all their finances on one, easy-to-use online platform. We also keep things simple, by making sure our advice is jargon free and we are completely transparent with our product pricing so our customers know they can trust us.”
Money on Toast used Cincom MiGuide to build a portfolio of interactive guides eliminating complexity and introducing a fun element with their super intelligent advisor Doughbot to help their customers through the financial services maze. After a couple of days of training the business staff of Money On Toast were able to start creating guides and completed the initial go-live set after only 26 days – YES, 26 days from getting their hands on the technology to going live!
To see the Intelligent Guidance in action (and to meet Doughbot) go to:
Sign in with the demo account we have created
Login name: firstname.lastname@example.org
Then click on ask doughbot and select which area you would like guidance